By: Scott Offord

In a previous article, “Four Keys to Making Your Website Work for You,” I outlined four crucial considerations for creating a website that works hard for you night and day: (1) clarify your goals, (2) employ a competent web developer to help you fulfill those goals, (3) make sure your visitors can navigate the website easily to find what they are looking for, and (4) fill your pages with content that is easy on the eyes and clearly understandable. Now, let’s assume you’ve done all that and your website is in place. Is your job over? Not by a long shot. Don’t think of your website as something set in stone just because it’s up and people are finding you on the Web. To help make your site work its hardest, treat it as a developing entity that evolves over time. How can you determine the ways your website should develop? Some of the most relevant information will come from the feedback you get from your visitors, existing customers, and potential customers. In this article, I want to identify two major ways feedback can help you hone your website into a razor-edged marketing tool.
(more…)